![]() ![]() ![]() We’ve also created an accompanying free, downloadable eBook that combines theory with actionable information. Because success isn’t just about customer numbers. We’ve broken down years of our experience to explain why activation is so important. Luckily, there is a key that unlocks successful digital products: it’s called activation. Perhaps customers upgraded to a paid account, but churned after a short time.Ī successful digital product needs to attract lots of users, convert them to paid customers, increase customer loyalty and reduce churn. ![]() Maybe you acquired a lot of users, but couldn’t convert them. If you’ve ever launched a digital product, you’ll recognise that there is a lot of pressure on it to perform well. ![]()
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